Branding & E-Commerce
Hickory Hollow
The owners of Hickory Hollow wanted to transition away from Etsy where they'd found great success and launch their own Shopify store. Before this could happen they wanted to rebrand to better align with their target market of first-time mothers.
Product Category
Iconography
E-Commerce Design
Product Customization
Hickory Hollow's eight product categories are highly customizable. Customers have two options when purchasing a name sign: (1) modify or (2) fully customize the name, font, paint swatch, and size of each sign. This was a challenge to solve as a successful purchasing process needs to be intuitive.
To solve this we simplified the user flow and designed a beautiful branded user interface.
